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Amazing as it sounds, there is something happening.
They're here. Among
us. Ordinary people doing ordinary ski
industry jobs, finding something extraordinary in themselves. The ski industry needs them. The world will need them. And their time has come.
It began as a single individual, seemingly ordinary, except
they're not. All across the country, at ski areas both large and small,
ordinary people are discovering extraordinary abilities.
THE SNOWMAKER
A jaded snowmaker finds he can make snow at any temperature.
THE MARKETER
A marketing manager who finds she can influence events just
by her thoughts.
THE WRITER
A Guest Service worker that writes about events yet to
happen in her blog.
SKYWATCHER
A mountain manager who is figuring out how to live two
lives. In different centuries.
CAFÉ WORKER
After a prank goes wrong, this young man is able to escape a
walk-in cooler through sheer will power.
SkiHeroes, the quest
begins Friday, April 13. Visit
SkiHeroes.com or
Text HEROES to 95495 to see if different people from
different resorts can work together to save North America
from turning into tropic zone in 2012.
Brought to you by nxtConcepts.
An interactive media and marketing company. Although this drama has been inspired by
actual documented events, it is a work of pure fiction. For details of how to create your own viral
marketing campaign, visit skiheroes.com.
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